Private Label Jewellery in the UAE
Launch or grow your own jewellery brand without a factory. Choose gold-plated designs from our range, add your logo to the packaging and tags, and sell them under your name. Supplied from Deira Gold Souq, Dubai.
Three ways to brand our jewellery
Start simple and add more as your brand grows. Each level includes everything in the one before it.
Branded packaging
Our designs, delivered in packaging with your brand.
- Your logo on boxes or pouches
- Branded price or swing tags
- Care and thank-you cards
Curated collection
A range picked for your customers and kept for your brand.
- We help select designs for your market
- Your own product names and codes
- Photos for your website and Instagram
Custom designs
Pieces made to your brief for larger orders.
- Changes to stones, colours or sizes
- New designs from your reference
Who private label is for
Brands that want their own identity without running production.
Online jewellery brands
Instagram and website sellers building a recognisable brand.
Influencers and creators
A jewellery line for your audience, under your name.
Boutique chains
House-brand jewellery that sits alongside your own clothing.
Corporate and events
Branded gift sets for staff, clients and weddings.
From idea to your own collection
We confirm timing and cost at the quote stage, before you pay anything.
Brief
Tell us about your brand, customers, budget and quantities.
Selection
We shortlist designs and packaging options for you.
Samples
Approve samples of the pieces and branded packaging.
Production
Pieces are prepared and packed with your branding.
Delivery
Delivered across the UAE and GCC, ready to sell.
Private label terms
Typical starting points. Your quote confirms the final numbers.
| Level | Minimum order | Typical lead time |
|---|---|---|
| Branded packaging | Confirmed in your quote | Confirmed in your quote |
| Curated collection | Confirmed in your quote | Confirmed in your quote |
| Custom designs | Confirmed in your quote | Confirmed in your quote |
Start your jewellery brand in the UAE
Many of the jewellery brands you see on Instagram don't make their own pieces. They work with a supplier, choose designs that suit their customers, and focus on branding, photography and marketing. Private label lets you do the same: Aurora Souq supplies the gold-plated jewellery from Dubai, and you sell it under your own name.
Why private label instead of plain wholesale
Customers remember brands, not suppliers. Branded packaging makes even an everyday necklace feel like a gift, which supports higher prices and repeat buying. Your own product names and photos also make it harder for competitors to copy your range.
Start small, then grow
You don't need to commission custom designs on day one. Most new brands start with branded packaging on designs from our current range, learn what sells, then move to a curated collection and custom pieces as their order sizes grow.
Close to your market
Working with a supplier in Dubai means quicker samples, faster reorders and the option to visit and see pieces in person, which helps you keep stock levels lean while your brand finds its feet.
Private label FAQ
Questions from brands planning their first private label order.
What is private label jewellery?
It is jewellery made or supplied by us and sold under your brand name, with your logo on the packaging and tags.
What is the minimum order for private label?
It depends on the level you choose. Branded packaging starts at [[X]]; custom designs need a higher quantity per design. See the terms table above.
Can I see samples before ordering?
Yes. We provide samples of the pieces and packaging for approval before production. [[confirm whether samples are charged]]
Do I need my own packaging?
No. We can arrange branded boxes, pouches and tags using your logo, or pack into packaging you supply.
Will you sell my custom designs to other retailers?
Designs made from your brief are reserved for your brand. [[confirm your policy]]
Can I use your product photos?
Yes. You can use our photos to sell the pieces, and we recommend adding your own lifestyle photos to build your brand.
Explore more wholesale options
Other trade collections from Aurora Souq.
Build your jewellery brand with us
Tell us about your brand, your customers and the quantities you have in mind. We'll suggest designs, packaging and a starting order.