Fashion Jewellery Supplier for UAE Boutiques
Add a jewellery counter to your boutique, salon or abaya store without big stock risk. Small first orders, new designs every week, and ordering on WhatsApp from our Deira Gold Souq office.
Jewellery that fits your store
Jewellery is a natural add-on to what your customers already buy from you.
Fashion boutiques
Matching sets and earrings to style with the outfits you sell.
Abaya and ethnic wear
Long necklaces and festive sets for Eid, Diwali and family events.
Beauty salons
Bridal and party sets for clients booked for makeup and mehndi.
Gift and online shops
Lighter everyday pieces at gift-friendly prices.
Start with a ready-made selection
Not sure what to order first? Pick a starter selection and we'll choose a balanced mix of current best sellers. You can swap any design.
Counter starter
Price on request
- A small mix of designs, 1 piece each
- Everyday sets, earrings and chains
- Good for a small counter or gift corner
Boutique display
Price on request
- Designs across all price bands
- Everyday, occasion and statement sets
- Fills one display stand or showcase
Festive and bridal
Price on request
- Statement and bridal designs
- Long harams, jhumka sets and chokers
- Timed for Eid and wedding season
How boutiques order from us
Most boutiques settle into a monthly routine after their first order.
Open an account
Register with your trade licence. Approval is usually within one working day.
Pick your first range
Choose a starter selection or build your own from the catalogue.
See what sells
Track which designs your customers pick up and try on most.
Reorder and refresh
Reorder best sellers in bulk and add new arrivals each month.
Help to sell, not just stock
- Product photos you can post on your Instagram and website.
- Weekly new arrivals sent to you on WhatsApp.
- Suggested retail prices for each design.
- Care cards to hand to customers.
- Advice on which designs sell best in your area.
Make jewellery sell itself
- Place sets near the till so customers add them at checkout.
- Style mannequins with a matching necklace and earrings.
- Group by occasion: everyday, party, bridal.
- Keep a mirror on the counter so customers try pieces on.
- Refresh the display every two to four weeks.
A fashion jewellery supplier boutiques can rely on
Jewellery is one of the easiest ways for a boutique to raise its average sale. A customer buying a dress, abaya or salwar suit often wants a necklace and earrings to complete the look, and gold-plated fashion jewellery is priced so that adding it feels easy. Aurora Souq supplies boutiques, salons and gift shops across the UAE from our office in Deira Gold Souq, Dubai.
Low risk for new stockists
Many boutique owners hesitate because they don't know which designs will sell. We keep first orders small and let you mix designs, so you can test the market before committing. Once you know what your customers like, reorder those designs at quantity prices.
Fresh stock every week
Returning customers want something new to look at. We add new designs every week and send them to trade customers on WhatsApp, so your counter and your social media always have something fresh to show.
Serving boutiques across the emirates
We deliver to boutiques in Dubai, Sharjah, Ajman, Abu Dhabi, Al Ain, Ras Al Khaimah and Fujairah. Owners in Dubai are welcome to visit our Deira office and pick designs in person.
Boutique supplier FAQ
What boutique and salon owners ask before their first order.
I've never sold jewellery before. Where should I start?
Start with a small mixed selection of everyday and occasion pieces. Display them near the till, watch what customers pick up, then reorder those designs.
Can I change the designs in a starter selection?
Yes. Starter selections are a suggestion. Swap any design for another of a similar price.
Do you sell to salons and abaya stores, not just jewellery shops?
Yes. Many of our trade customers are boutiques, salons and clothing stores that add jewellery alongside their main products.
Will you supply other shops near mine with the same designs?
We supply many retailers across the UAE. If exclusivity on certain designs matters to you, ask our team about larger orders.
How do I reorder?
Log in and use your order history to reorder in one click, or send your list of design codes on WhatsApp.
Can I visit before ordering?
Yes. Visit our office in Deira Gold Souq to see the range in person. Message us on WhatsApp to arrange a time.
Explore more wholesale ranges
Other trade collections from Aurora Souq.
Add jewellery to your boutique this month
Open a trade account in two minutes, or tell us about your store on WhatsApp and we'll suggest a first selection.